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The Sagence Connection

Teaching Old Dogs New Tricks with Data

Posted by Sagence

3/6/14 5:30 AM

The next era of competition depends upon an organization’s ability to optimize data assets to deploy customer-centric value creation business models. Is your organization staying competitive?

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Topics: 11 Data Design Principles

Digitizing Your Customer – Innovate, Don’t Irritate

Posted by Sagence

2/18/14 6:00 AM

A complete picture of a customer can now be created digitally. As you build learning interfaces and profile your customer, avoid these three common pitfalls.

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Topics: 11 Data Design Principles

Mass Personalization Replaces the Village Matchmaker

Posted by Sagence

2/13/14 6:00 AM

Yente is the village matchmaker in one of the longest-running Broadway musicals, Fiddler on the Roof. Set in 1905 Russia, the song “Matchmaker, Matchmaker” describes the universal desire to find true love. Fast forward 100 years, and the village matchmaker might be one of the 4,000 Internet dating sites. One company has percolated to the top. Its secret: massive personalized data.

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Topics: 11 Data Design Principles

Digital Channel Proliferation in Retail Banking

Posted by Sagence

2/11/14 6:58 AM

Digital channels are flourishing in retail banking, and there are additional platforms available to obtain data and capture insights to further improve relationships with consumers. Building learning interfaces and enterprise operational data stores enables a complete view of the consumer across all channels and products.

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Topics: 11 Data Design Principles

Single Customer View: Are you aligned?

Posted by Sagence

12/11/13 5:00 AM

As mentioned in our 11 Data Design Principles article, several factors contribute to the complexity of creating a single view of the customer: channel and product proliferation, geographic expansion, multiple payment methods and customer segments, purpose-built IT applications, and company acquisitions. One way to ensure the value and usefulness of the single customer view is to begin with and make sure it is aligned with the business strategy and goals.

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Topics: 11 Data Design Principles

Welcome to the Sagence Connection

Posted by Bruce Quade

12/5/13 8:23 AM

On any given day a Google search for the phrase “big data” will return over 1.5 billion results. It’s no wonder companies are struggling to understand this new landscape, much less capture the return on their data investments. Perhaps the biggest challenge facing firms today is making sense of all this available data and prioritizing initiatives that will have a positive impact on their bottom line.

The goal of the Sagence Connection is to provide a single, objective, cross-industry perspective on all things data. It can be overwhelming to research this topic. There are the industry-specific magazines and forums, conferences, the well-known newspaper outlets, social media sites, knowledge “experts;” the sources are endless. The Sagence Connection is a better way to filter the news. We remove the hype and focus on the important questions we hear directly from our clients – Fortune 1000 firms across all industries, but specifically in the financial services and healthcare space. You’ll read entries on data visualization, the Chief Data Officer agenda, data management, including data governance, master and reference data, R, Hadoop and other tools, data as an asset, data analytics, taxonomy and ontology, regulatory issues, and careers in this space. If it’s about data, it’s in the Sagence Connection, where you will gain insight into the many data challenges facing industries today, and realize opportunities for competitive advantage.

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Topics: Data Sharing, Data Management, 11 Data Design Principles, Enterprise Analytics, Recruiting, Data ROI, CDO Agenda

Data Is An Asset: 11 Data Design Principles

Posted by Sagence

11/28/13 12:51 PM

Traditionally, data has been considered the exhaust of IT systems. Going forward, data will increasingly be the fuel that drives competitive advantage. Data-driven companies significantly outperform their peers, yet 90% of companies do not describe themselves as data-driven. And despite 90% of the world’s data being created in the past two years, less than 1% of the world’s data is being analyzed. Just as the printing press revolutionized knowledge, the microscope fundamentally changed biology, and the UPC radically improved logistics, structured and unstructured data offer the potential to capture more than $500B in annual consumer and producer surplus in the U.S. alone.

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Topics: 11 Data Design Principles

   

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