First-party Data Tracking Infrustructure Conversion Saves $2MM Annually

To reduce costs and enhance customer behavioral tracking capabilities, our client, a leading payment services company, was building its own first-party tracking infrastructure (FPTI) to replace their current client-side, third-party solution. They asked Sagence to develop a methodical approach demonstrating that the new platform would not hinder current reporting needs, which were substantial given the client had over 500,000 web pages in production.

Learn how Sagence assessed the platform's coverage and validated the FPTI data. Download our case study.



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