Sagence was asked to provide a data-driven market sizing analysis for a public, voice-of-customer (VOC) and user-generated content (UGC) analytics provider that serves retailers and consumer branding companies. This analysis had to be rigorous: one that could withstand board and investor scrutiny while driving internal processes and decision-making around resource investment focus, market penetration, and identifying investment opportunities beyond traditional footprint.
Learn how Sagence used a three-step approach to deliver a market sizing foundation for our client. Download our case study.
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